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Planets in pouches

01 September, 2008
Page 44 
Following its huge success in small single bags, Mars Planets is being launched in a pouch pack.
The 165g pouches have a rrp of £1.79.Mars' field sales team will be offering independent forecourts incentives to stock the pouches; there will also be deals in cash and carries.Mars' trade relations manager, Bep Sandhu, says pouches sell particularly well in forecourts because of their resealability.The launch is backed by a £6m spend including a £4m TV advertising campaign. Mars says Planets achieved sales of more than £17m in its first year.01753 550055