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Premium Pringles

01 September, 2008
Page 44 
Pringles launches a new premium range of bagged snacks this month.
According to Procter & Gamble, Pringles Select aims to tap into the growth of premium sharing. The chips themselves are smaller and rounder and come in six flavours, including Italian Cheese with a hint of Garlic, Sea Salt & Balsamic Vinegar, Sundried Tomato with Basil & Paprika, and Spicy Szechuan BBQ, rrp £1.48.The 150g bags also have a flat-bottom design to enable the bags to stand up and stand out on-shelf.The company is promising a multi-million pound media campaign to support the products. 0800 5973388