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juicy activity

04 August, 2008
Page 43 
Ribena, the UK's number one juice drink, is celebrating summer with its biggest ever on-pack promotion.
Brand owner GSK is giving consumers the chance to win £1,000 every day until October 1. The activity is running on all core Ribena SKUs.The Grand Taste of Summer promotion is part of a £15m spend on Ribena in 2008 which aims to increase the frequency of purchase among existing consumers as well as attract new consumers to the brand. GSK is predicting "unprecedented demand" for the blackcurrant drink so forecourt retailers are advised to stock up now.To celebrate the launch of the £1,000-a-day giveaway, GSK is giving away four cases of the popular fruit drink to four Forecourt Trader readers.