Forecourt Trader
Home
Menu

Totally tropical new look Lilt

04 August, 2008
Page 40 
Lilt is being relaunched with new packaging and new advertising focusing on the 'Totally tropical taste' of the drink.
The updated design is available this month. It highlights the "fun and relaxed" brand messages of blue skies and lazy days.The new look is backed by an £850,000 marketing campaign including advertising on ITV2.According to AC Nielsen data, Lilt is worth £11.9m in retail sales with Lilt Zero adding a further £3.5m. 08457 227222