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Terry's cosmic launch

04 August, 2008
Page 40 
Kraft Foods is launching a limited edition Terry's Chocolate Orange cosmic crunch bar.
It follows the success of a cosmic crunch Chocolate Orange ball which, according to AC Nielsen figures, was the number one new product launch in impulse outlets last Christmas.The new bar comprises orange chocolate with toffee-flavoured crunchy pieces.Dave McNulty, convenience sales director at Kraft Foods, comments: "Terry's Chocolate Orange has driven sales in recent years adding 44% growth across the whole range last Christmas. New and loyal customers get excited by new products at point of purchase and often decide to buy more than one at a time."Toffee products are already a strong favourite in the market but this has the added appeal of Terry's Chocolate Orange." The bars come in shelf-ready display cases of 36, pricemarked at 38p.01242 236101