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Pretzel prizes

01 July, 2008
Page 48 
UK pretzel manufacturer Intersnack has revealed plans to relaunch its premium brand Penn State.
To celebrate the relaunch, Intersnack is giving seven readers three cases of its new look Penn State pretzels.The snacks come in original sea salted, sour cream & chive and sweet & spicy salsa varieties. They are marketed as the perfect accompaniment for nights in - or out - with friends.The product will be delivered in new packaging which is designed to reflect the growth of the brand and the sophistication and style sought by its users. In addition, Intersnack is investing in a high-profile marketing and PR campaign to support the re-launch, including exclusive sponsorship of the Sky Movies Drama channel.