Subscribe now to Forecourt Trader Magazine
  • Forecourt Trader

Exotic infusions

01 July, 2008
Page 48 
Summer 2008 sees the launch of two limited-edition Eastern flavour additions to the Pringles Rice Infusions range. The new sweet & sour and Peking duck with hoi sin sauce variants are both expected to drive increased "consumer engagement" with the UK's number one large sharing brand overall, and the Rice Infusions range in particular. The variants are available in store now until the end of the summer.
To celebrate this exciting campaign, brand owner P&G is giving retailers the chance to win a case each of the Pringles Rice Infusions sweet and sour and Peking duck with hoi sin sauce variants.