Forecourt Trader

Serving up a treat

01 July, 2008
Page 46 
Haagen-Dazs has been named the official ice cream supplier of the Wimbledon Tennis Championships for the third consecutive year.
The summer range includes a limited-edition raspberries & meringue variety, as well as seasonal favourite, strawberries & cream.Activity at Wimbledon includes two Haazen-Dazs-branded shops and 18 outlets where visitors can buy the ice cream. There are also special promotional events taking place. Linda Hopkiss, General Mills marketing director, says: "Such an event perfectly reflects the iconic nature of the brand and provides an ideal platform to showcase our products."In fact, Wimbledon and Haagen-Dazs are the perfect match." 01895 201100