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Multigrain revamp

02 June, 2008
Page 66 

United Biscuits has relaunched its Multigrain Hula Hoops, including new flavours and a new recipe.

The packaging has also been redesigned to communicate the positive health benefits of the Multigrain variant.

The two multipacks include Classic - Cheese & Onion, Salt & Vinegar and Salted, and Variety - Cheese & Onion, Roast Chicken and Barbeque Beef.

The six-pack multipacks each have a rrp of 1.49.

According to the company, the Hula Hoops brand is now worth a whopping 76m and is growing by 9% with a household penetration of 40.2% - more than 10m households.

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