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New bacon Big Eat

02 June, 2008
Page 66 

Walkers is introducing Smoky Bacon flavour to its Big Eat range of crisps. The company says Smoky Bacon is its fifth best-selling standard bag flavour in impulse, worth 5m and growing at 20%. The Big Eat range, which has seven other flavours already on the market, is worth 27.7m and is growing at 6.1%.

According to Walkers, the new flavour will enhance the current range in the major distribution channels - including forecourts - by targeting the young male adult market.

David Biggs, Walkers impulse director, says: "Smoky Bacon is already a popular flavour within the Walkers standard bag range and growing at 20%. By introducing the variant to the Big Eat range, Walkers will help retailers capitalise on further sales opportunities within the impulse channels."

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