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Game, set & match

02 June, 2008
Page 66 

Danone Waters has announced its five-year tenure as Official Bottled Water of The Wimbledon Championships. Danone Waters will be spending 3m employing a range of marketing tactics to ensure Evian is synonymous with Wimbledon and Tennis this summer. The company will be supporting its

partnership though outdoor, print, digital and cab advertising, on the London Underground, as well as activation activity with retailers. This will consist of Evian representatives supporting national and local Wimbledon retailers in terms of merchandising and point of sale. To drive consumer awareness high-impact Evian Wimbledon packaging is being introduced in-store across all Evian pack formats and cases. Both branding and iconic Evian mountains will be temporarily placed on a vibrant pink tennis ball, maximising the use of the Evian pink as a category beacon for plain still water.

In store, point-of-sale kits, dump bins and posters will be made available to retailers to drive purchase. The 50cl bottle will be the hero pack.

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