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Uncork the potential

01 July, 2005
Page 5 
Three out of 10 shoppers in licensed forecourts are unaware that they can buy alcohol in the store, says a new report by Interbrew.
The company’s national account controller, Bob Reason, says: “This is holding back sales so operators need to remind customers that they can buy alcohol at every opportunity, with branded communication in and around the forecourt.”