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Domestos blasts off

01 February, 2005
Page 41 
Aqua blast is the latest fragrance from Domestos. It comes in a bright blue bottle which builds on the success of last year’s pink power bottle.
Domestos prides itself on being at the forefront of innovation with its fragrance rotation programme. Stephanie Mackenzie, Domestos brand manager at Lever Fabergé, explains: “Fragrance innovation has really driven category growth and now accounts for 55% of bleach sales. Consumers are not only looking for a product that does the job, but one that delivers a great fragrance.”Domestos will benefit from a £10m support spend this year.The complete Domestos range comprises: aqua blast, original, citrus fresh and sunfresh and pink power. The bleach comes in 750ml bottles and retails at £1.09. 020 8439 6000