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PG Tips takes green route

02 May, 2008
Page 46 
Unilever UK has introduced a green tea range to its PG Tips brand. The range is made up of PG Tips green tea, green tea lemon flavoured and green tea mint flavoured, with a rrp of £1.89 for a pack of 40 (with four packs per case).
According to Unilever, PG Tips is worth £134.4m at retail and is growing at 3.5%. The company says the launch aims to make green tea a more accessible mainstream offering.0800 454611