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Ketchup makeover

02 May, 2008
Page 46 
Heinz has revamped its classic tomato ketchup design to raise awareness of the product's natural ingredients.
The new packaging and label emphasise the message "Grown not made" and feature an image of a tomato. The bottles are also made of clear, recyclable PET plastic, which Heinz says has a more glass-like clarity, again to emphasise the naturally red sauce.Heinz has also introduced a premium version of its iconic product, new Special Blend tomato sauce. This product contains higher-end ingredients and comes in a 325g glass bottle, with a rrp of £1.75.0207 573 7757