Forecourt Trader
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Jakemans 100th birthday giveaway

31 March, 2008
Page 70 
Jakemans is investing in a trade and consumer campaign to increase awareness and drive sales after celebrating becoming one of Britain's few centenarian brands.
According to Jakemans, its soothing menthol sweets contain the finest ingredients, and this together with the taste and effectiveness of the products has been a major part in the success of the company. Particular effort is being made to increase distribution in forecourt shops, which can stock up from wholesalers like Booker or Bestway.Jakemans is giving away five cases of each of its flagship 100g menthol bags (each bag has 69p rrp), including Throat & Chest, Honey & Lemon Menthol, Cherry Menthol and Menthol & Eucalyptus.