Forecourt Trader
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04 March, 2008
Page 47 
KitKat increased its value sales by a whopping 10% in 2007 and to celebrate, Nestlé Rowntree is giving readers the chance to win outers of the popular chocolate countline.
Now valued at £154m, KitKat continues to maintain its position as market leader.Nestlé Rowntree has invested heavily in the KitKat brand and last year spent £14m on consumer communication, making it one of the biggest-spending confectionery advertisers.The KitKat brand includes four-finger, two-finger, Chunky (which performs especially well in forecourts), and, new to the market, the decadent and indulgent KitKat Senses. Two prizes are available.