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Tropicana: a real smoothie

04 March, 2008
Page 44 
Pepsico has launched Tropicana into the smoothie market.
The pure fruit products aim to capitalise on the fast-growing smoothie sector, which according to Tropicana is currently the second-biggest segment in the chilled category - worth £210m and growing at 30% year-on-year.The smoothies come in five flavours: strawberry & banana; mango, passionfruit & pineapple; blackberry & blueberry; raspberry & pomegranate; and apple, pear & cranberry. Pepsico is backing the launch with a £5m spend.Rrp is £1.79 for a 250ml size and £2.99 for a 1ltr carton. 0118 9306666