Forecourt Trader

Magnum's star signing

04 March, 2008
Page 44 
Desperate Housewives star Eva Longoria has signed up with Unilever to be the face of the Magnum ice cream brand for its 2008 advertising campaign.
The high-profile activity includes promotion of the new Magnum mayan mystica, which is inspired by the ancient origins of chocolate. It is a premium chocolate ice cream coated with milk chocolate, and blended with cinnamon, honey and nutmeg flavours. Rrp is £1.10 for singles and £2.79 for a 3x110ml multipacks.Unilever has also launched Magnum Minis, which are half the size of a standard Magnum and are aimed at getting customers to eat a little bit of Magnum more often. Available in multipacks of six with a rrp of £2.99, there are three flavour combinations: chocolate & strawberry; classic, white & almond; and double caramel & double chocolate.According to Unilever, Magnum is currently worth more than £75m and saw sales grow 3% in 2007 despite poor summer weather which hit the ice cream category hard. 0800 7311507