Forecourt Trader
Home
Menu

New look for Coke

04 February, 2008
Page 42 
Coca-Cola is going back to its roots with a new packaging design across its entire range.
The new look incorporates the most iconic elements of the original red and white design created by the company in 1886, but with a modern twist.In a bid to encourage customers to think green, the packaging also displays the 'Recycle Now' mark. Cathryn Sleight, marketing director for Coca-Cola GB, says: "This visual identity retains the iconic visual elements of the Coca-Cola brand but presented in a simpler, bolder and more modern way for our customers."The company is also putting short inspirational messages on the benefits of recycling cans on the cardboard outer wraps of multipacks of Coca-Cola and Coke Zero. 08457 227222