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Bundles of sales

10 January, 2008
Page 48 
Gillette is celebrating the success of its first mixed case of products for retailers with a new year giveaway.
The Grooming Bundle contains five top-selling Gillette brands with a total of 26 selling units. The company says buying the products as a bundle means an overall saving of 27% for retailers. The case has a suggested retail price of £29.99 from cash and carries, while retailers buying the products individually would usually pay around £41.50.The strength of the Gillette brand coupled with its extensive marketing support means this offer will help retailers boost sales and drive profit.The contents of the case can generate £57 sales turnover when sold at the suggested retail prices.The Grooming Bundle case contains: Blue II for men disposable razors, rrp £1.79 (x5), Blue II Plus for women disposable razors, rrp £1.79 (x6), Mach 3 1 up razor, rrp £3.49 (x3), Series Sensitive gel 200ml shave gel, rrp £2.49 (x6) and Triple Protection cool wave deodorant, rrp £2.19 (x6). Five prizes are on offer.