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Size matters for Imperial

10 January, 2008
Page 46 
Imperial Tobacco is expanding its Richmond range with the addition of King Size Menthol 10s.
The cigarettes are available in plain and pricemarked packs, and Imperial says the rrp of £2.28 makes them the lowest-priced menthol pack on the market.Iain Watkins, Imperial trade communications manager, says: "The Richmond brand has been a phenomenal success since its launch eight years ago and is now the UK's second best selling cigarette brand."0117 9636636