Forecourt Trader
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The Italian job

06 November, 2007
Page 42 
Country Choice has launched a new pizza concept for forecourts that enables retailers to sell freshly-prepared pizzas quickly, easily and with a high cash margin.
Despite the fact the pizza market estimated to be worth around £1bn in the UK, fresh pizzas are not universally available within the sector. This new concept lets retailers offer fresh pizza to the consumer in two ways: chilled for them to cook at home; or hot - either whole or sliced - for them to eat immediately. As part of the launch, Country Choice is giving readers the chance to win one of 10 'pizza start-up packs'. These contain stonebaked ciabatta-style bases, tomato pizza sauce and triple cheese mix (mozzarella, Monterey Jack and red Cheddar).