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Gum gets an update

06 November, 2007
Page 40 
Long-lasting flavour and new eye-catching packaging are features of improved Airwaves - the chewing gum designed to provide consumers with an invigorating 'kick'.
The latest Airwaves - which its maker Wrigley claims is the second-fastest selling chewing gum brand in the UK - benefits from flavour beads in the gum centre which provide chewers with a long-lasting intense flavour, while the new packaging ensures greater visibility and stand out on-shelf.Airwaves menthol & eucalyptus and cherry menthol variants are available now. The new long-lasting black mint will roll out from December. Wrigley reckons the updated range will generate a great deal of interest from its loyal customer base.01752 701107