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All white for 2005

01 March, 2005
Page 68 
Following a tough year blighted by the weather, Masterfoods is hoping to stir some interest in the ice cream market with two launches White Maltesers ice cream stick, and Mars Midnight ice cream bar.
The White Maltesers ice cream stick is a variant of the Milk Chocolate Maltesers ice cream. It contains malted ice cream and mini Maltesers encased in white chocolate and is targeted at 25-44-year-old women. Available as a single stick (rrp 1.10) and as a three-stick multipack (rrp 2.59).Meanwhile the Mars Midnight ice cream bar dark chocolate with white vanilla ice cream and soft caramel is described as a must-stock item for retailers. It is targeted at females aged 18-30 and available as a single bar (rrp 70p) and a four-bar multipack (rrp 2.59). 01753 550055