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Yazoo promotion takes off

01 July, 2007
Page 44 
Flavoured milk drink Yazoo is running a 'Rocket' on-pack offer to help retailers boost their soft drinks sales over the summer months.
The promotion gives consumers the chance to win a two-week trip to the US, where they'll spend four days in Denver watching a rocket launch and 10 days on holiday in Florida. There are two holiday prizes, presented via two draws - one in September and one in January 2008.There are also 1,000 mini rockets available as runners-up prizes. Consumers have to answer a multiple choice question on the Yazoo website for their chance to win.According to TNS figures, Yazoo is the UK's number one flavoured milk brand by volume and frequency of purchase.Yazoo has 30 cases to give away; 10 each to three readers.