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How do you eat yours?

01 June, 2007
Page 68 
Frederick's Dairies is continuing to add to its popular range of Cadbury-licensed ice creams with the launch of a Creme Egg ice cream bar, designed to entice Creme Egg fans to the freezer.
Brand awareness of Creme Eggs paired with vibrant packaging should guarantee the ice cream bars great stand-out in the freezer and drive profit opportunities for retailers beyond Easter time.The Cadbury Creme Egg bar is available singly (rrp 75p) or in a four-pack (rrp £1.99).The Cadbury ice cream brand is worth more than £56m and has grown by 40% in the past two years. To celebrate the launch, Fredericks Dairies has 20 cases to give away - two cases each to 10 lucky readers.