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Published:  01 June, 2007

Kellogg's is simplifying its range for the convenience sector. The core range of snacks and cereals will include popular lines like Special K, innovative products such as Optivita and indulgence items like Crunchy Nut peanut crisp bars.

Fourteen cereal lines and 10 snacks will be pricemarked to communicate value to consumers.

0870 240 2393