Forecourt Trader

PJ's gets an edge

01 June, 2007
Page 66 
Three new flavours have joined the PJ's Smoothies range: look sharp; rainforest acai; and black & blue. In addition 'what a night' has replaced 'daily detox' and 'energy boost' now has added yerbe mate.
Pepsico marketing director, Will Ghali, reckons the brand's new 'fruit with an edge' positioning projects a fun image and differentiates it from other products on the market.01189 306666