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Tobacco double act

01 April, 2007
Page 58 
The latest additions to the tobacco gantry include new hand-rolling tobacco Samson Virginia blend from Gallaher, which is exclusive to independent retailers. The new blend has been launched to capitalise on the growing consumer preference for lighter-coloured Virginia tobacco. The introduction coincides with a refreshed pack design for existing Samson lines.
Gallaher reports that RYO is the only tobacco sector currently in growth and is therefore very important to retailers.Also new is redesigned packaging for Henri Wintermans' Cafe Creme range of cigars, available from the end of April. James Higgs, head of marketing at Henri Wintermans UK, believes the redesign, including a new logo, will boost awareness of the brand, which already has a 57.8% share of sales in the miniature cigar sector.GALLAHER0800 163 503 HENRI WINTERMANS020 8731 3400