Subscribe now to Forecourt Trader Magazine
  • Forecourt Trader

Big Bear rolls out Fox’s Glacier lines in shelf ready cases

John Wood ·

Big Bear Confectionery will roll out single facing shelf-ready cases across its core Fox’s Glacier lines to retailers nationwide this month, following a successful trial with the Co-op.

The new single facing shelf-ready cases offer an alternative to hanging confectionery and are designed to maximise space where it’s at a premium, make it easier for retailers to manage stock and minimise time taken to re-stock.

Andrew Ovens, marketing manager at Big Bear Confectionery, explained: “As our centenary year, 2018 was a great year for the Fox’s Glacier brand, with sales up 7% year-on-year and brand awareness standing at 91%.

“However, talking to independents and symbol groups, it’s clear the need to balance space and range has never been so acute. There’s a definite move towards retailers looking for alternatives to hanging bags, so having successfully trialled single facing shelf-ready cases with the Co-op estate, we’re now rolling out the new single facing cases of 10 to stores nationwide.”

Keywords: