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Cofresh reintroduces two products for Ramadan

John Wood ·

Indian snacks manufacturer Cofresh has re-introduced two Ramadan products to help retailers maximise sales during the religious festival, which this year starts at sunset on 5 May and lasts until sunrise on 4 June.

In keeping with the Muslim tradition of breaking the fasting period with dates, the range includes two date-based snacks: the sweet and tasty Arabian Date & Nut Bites (185g) and the Peanut, Date & Coconut Brittle Bites (160g).

Both come in resealable pouches to maintain freshness during Ramadan. Cofresh’s Corn Crackers – in Hot & Spicy, Peri Peri and Chilli & Lime flavours – are also available in 120g packs.

“Ramadan is not only a great time to maximise sales as consumers will be looking for tasty and traditional snacks to enjoy when they gather to celebrate Iftar each evening, but it also represents a major opportunity for retailers to highlight their offering and help them stand out from the multiples while driving their customers’ average spend,” said Debbie King, director of commercial sales and marketing at Cofresh.

“With Indian snacks being the fastest growing taste adventure of choice, retailers can easily capitalise on the increasing demand for bolder, spicier food especially at key selling times such as Ramadan.”

Cofresh will be supporting retailers throughout Ramadan with a range of offers and in-store activity including a range of gondola ends and out-of-aisle display units. In a new move for Cofresh, a consumer advertising campaign will also run across a number of Asian TV channels and radio stations throughout the month-long festival to boost awareness of the brand and help drive footfall to the fixture.

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