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New taste for camel

01 March, 2007
Page 62 
Gallaher has announced the launch of Camel natural flavour filter 20s and Camel natural flavour subtle 20s as additions to the Camel premium cigarette range.
They are made from 100% whole leaf tobacco, with no added flavouring and a higher Virginia tobacco content to offer smokers a more enjoyable taste and aroma.The Camel brand is currently outperforming the UK premium sector, with growth of 15%, and Gallaher says research shows that the new variants will appeal to modern young adult smokers.To celebrate the launch, Gallaher will give five retailers an outer each of Camel natural flavour. Retailers are also encouraged to sign up to the Camel Club, which is free to join and offers members free merchandise and gifts when they collect product barcodes from outers of Camel products. To sign up, call the Camel Club hotline on 0870 8422635.