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Phoenix Service Station rises with new BP branding
Published:  11 March, 2019

A newly rebuilt forecourt in the centre of Bradford has been added to the BP dealer network. Phoenix Service Station, which is run by brothers Ismail, Nazir and Mohammad Bismillah, has been converted from Gulf branding, and has undergone a full knockdown and rebuild in partnership with forecourt solutions company, The McFadden Group.

The site offers a dedicated HGV lane with AdBlue dispensers, and also features a 2,000sq ft Costcutter with Waffilicious sweet and savoury waffles and a Costa Express.

Since reopening as a BP site, the brothers have reported an increase of 30% in the number of customers per week and a 35% increase in fuel sales.

Ish commented: "It has been incredibly busy, and we're so pleased with the look and quality of the redevelopment."

Howard Nunn, BP's UK sales manager, said: "We hope this new partnership demonstrates the benefits of working with BP for dealers of any size."