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Jaffa Cakes score
Published:  01 March, 2007

McVitie's Jaffa Cakes, made by UBUK, have become the official energy snack of the England cricket team.

The England and Wales Cricket Board logo will appear on packs, along with a promotion offering cricket-related prizes, including the chance to meet a member of the England team and international tickets.

UBUK believes the link-up is a perfect fit for the brand, which is often eaten by sportsmen and women due to its high-energy, low-fat, credentials.

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