Forecourt Trader

Britvic squeezes juice category

01 March, 2007
Page 60 
Britvic will be launching two new pure juice products in the second half of the year.
New Smooth Juice is an ambient product with added barley to give it a smoother texture. It will come in orange, apple and apple & blackcurrant flavours in 1ltr resealable bottles. Fruit Shoot 100% Juice is an extension of the popular kids drinks brand and has no 'bits'. It comes in the same three flavours as Smooth Juice.Meanwhile Pepsi will receive a makeover in May, with multiple designs on packs across all variants. And Drench has a new silver-tinted textured bottle, which is due in shops in August.0845 7581781