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Red Bull adds coconut and berry energy drink

John Wood ·

Red Bull is bringing a new addition to the Editions range with the introduction of new Red Bull Coconut Berry Edition.

Mark Bell, Red Bull strategy and planning manager, commented: “As the top performing energy drink brand, we understand the importance of bringing on-trend flavours to the category.

“The launch of Coconut Berry Edition provides consumers the chance to experience the first Coconut & Berry flavoured energy drink in the UK.

“Retailers can add value through expanding their Red Bull portfolio while adding excitement to the category. Providing a sugar-free alternative also meets the growing demand for low- and no-sugar options and allows customers to choose how they wish to consume their energy.

“This continues our strategy to allow shoppers choice in each and every Red Bull pack produced, with this new flavour option available in both Energy and Sugarfree variants.”

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