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VK revamps the design of its mixed packs

John Wood ·

The alcoholic RTD VK is revamping the design of its mixed pack.

The disruptive, colourful new look is intended to add to shelf stand out and modernise the existing pack. The pack will also now include the newest flavour, VK Watermelon, which was launched after a crowd sourcing campaign to find a new variant.

Charlie Leaver, brand manager at Global Brands, said: “As the number one RTD for students, having a look that appeals to the 18-24 audience is key and we know that the loud visuals of the new mixed pack will resonate with our demographic. The vibrant pack also makes for an eye-catching spot when on shelf, tying in with our fun-coloured liquids and fruity flavours.”

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