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Britvic rolls out Robinsons Fruit Creations to c-stores

John Wood ·

This month Britvic is extending Robinsons Fruit Creations into the convenience and wholesale channels, following its launch in the grocery sector.

To celebrate and support the rollout, price-marked packs (PMPs) will be exclusively available at £1.99 per 1-litre bottle, supported by special trade offers to support the launch.

Trystan Farnworth, commercial director, convenience and impulse at Britvic, commented: “The launch of the price-marked packs comes at the perfect time as the range is back on TV until March, meaning the product is front of mind for shoppers.”

Robinsons Fruit Creations £1.99 PMPs will be available exclusively to convenience retailers across the 1L Orange & Mango and Peach & Raspberry flavours. Alongside this, the Robinsons core range also has a new price-mark deal of 2 for £2.50 within the channel running across the 900ml Apple & Blackcurrant, Orange & Pineapple, Tropical, Orange and Summer Fruits flavours.

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