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Minions return to the Kinder Surprise stable
25 January, 2019

The Minions licence is returning to the Kinder Surprise range with seven new toys up for grabs.

The special edition eggs are launching this month and will be supported with a £2m marketing investment.

Levi Boorer, customer development director for Ferrero UK & Ireland, commented: “Minions has been the best performing licence for Kinder Surprise to date.

“The range was first introduced in 2016 and surpassed expectation, driving value and volume growth of 30%. With the upcoming movie sequel - Minions 2 - there is sure to be a lot of excitement around our new series of Kinder Surprise toys.

“We’d urge retailers to get behind the popular limited edition range in-store,” Boorer continues. “We’ll be offering bespoke display solutions on our retailer hub.