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Ben & Jerry's adds to its Moo-phoria range
25 January, 2019

Ben & Jerry’s is adding two new flavours to the Moo-phoria range.

Salted Caramel Brownie and Chocolate Cookies & Cream are made with Fairtrade-certified ingredients and taste each 100ml serving contains 124-132 calories. The additions join existing flavours, Caramel Cookie Fix and Chocolate Cookie Dough, to provide more low-calorie options.

Christina Dunn, Ben & Jerry's UK & Ireland country business lead, commented: “Even though we’re known for our chunky and swirly indulgence, we want to show ice cream fans that they can make lighter choices without compromising on taste.

“We launched Moo-phoria to bring flavour euphoria to the ever-growing number of decadent dessert lovers that are looking for a lower-fat option. The range has been flying off shelves since the launch last year, so we’re excited to build on its success and give fans even more choice with two irresistible new flavours to enjoy.”