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Benedicks' hard boiled plans

01 April, 2005
Page 57 
Bendicks is introducing two limited editions to generate increased consumer interest and drive incremental sales in the hard-boiled sweet sector.
Werther’s Original Butter Mints and Campino Cherries & Cream will join the existing range of Werther’s and Campino.Werther’s Butter Mints have a rrp of 95p for a 150g pack, while the new Campino limited edition is priced at 95p for 140g. 01962 844800