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Twix's icy comeback

01 February, 2007
Page 50 
Masterfoods has unveiled its ice cream line up for 2007, following bumper sales during last year's hot summer when the impulse ice cream market grew by 7.9%.
This year sees a new Twix Xtra bar joining the impulse range (rrp £1), following a three-year absence of the brand in ice cream format.A £3.6m marketing campaign will support the Masterfoods ice cream portfolio, including advertising and an on-pack promotion running on Snickers, Mars and Twix as part of a sponsorship package with 20th Century Fox for the fourth Die Hard film: Live Free or Die Hard.01753 550055