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Tropicana juice gets fresh new look

01 April, 2005
Page 57 
Pepsico is relaunching its Tropicana juice as part of a 7.7m brand drive this year.
New packaging will feature across both impulse and take home products, backed by a 4.5m TV campaign. The impulse campaign starts this month, followed by a grocery campaign in May.To drive awareness and trial, Tropicana has also developed new point of sale for both single-serve and take-home packs. Rrp for an impulse bottle is 89p.The Tropicana brand is now worth 120m and is growing at a rate of 11% year on year. 0118 930 6666