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product news: Premier Foods introduces festive cakes

John Wood ·

Premier Foods is extending its Mr Kipling and Cadbury Cakes ranges ahead of the festive season, with new products joining the ranges.

The addtions includes seasonal products that aim to appeal to shoppers at a time when they’re looking to treat themselves, family and friends.

For Cadbury Cakes, two new seasonal editions will be available. The new ‘Reindeer Cake’ is a chocolate sponge with caramel-flavoured crème, robed in Cadbury chocolate and topped with a white chocolate Rudolph plaque, and there is also a festive Gateau.

The Mr Kipling range also sees two new products join its line-up, with Stem Ginger Slices and Candy Cane Slices.

In addition, the Mr Kipling festive range has undergone a packaging refresh.

Jess Ali, marketing controller at Premier Foods, commented: "It is important that we are always looking to innovate, which allows us to continually support retailers by offering our festive favourites alongside products that suit current and developing shopper trends. Our packaging re-design across the Mr Kipling festive range makes it easier for shoppers to identify the range in-store, while our Mince Pies have seen the inclusion of a window on-pack so shoppers can see exactly what they’re buying. It wouldn’t be Christmas without Mr Kipling Mince Pies and we want shoppers to get excited when they see the festive treat on shelves.”

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