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product news: Pladis introduces Halloween cakes

John Wood ·

Pladis has launched a range of Halloween-themed cakes to celebrate the occasion.

The range comprises McVitie’s Jaffa Freaky cake bars, McVitie’s Jaffa Lemon and Slime cake bars, McVitie’s Digestives Beastly Bakes and McVitie’s Hobnobs Terrifying Toffee Apple Flapjacks.

The range is available now and the four-packs are aimed at an MRSP of £1.00.

Claire Hooper, head of marketing for McVitie’s Cake Company at pladis UK&I, said: “We’re thrilled to be launching our McVitie’s Halloween cake range into the cake category this September. We know consumers love this season and these four products allow us to hit three occasions – a lunchbox treat, a me-time moment and an individually wrapped cake for trick or treaters.

“We’re confident these products will give great stand out on shelf and be popular with McVitie’s fans, giving retailers a fantastic opportunity to pick up additional impulse purchases by showcasing a great Halloween range.”

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