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Wrigley rides on
Published:  01 April, 2005

The Wrigley Company has signed a new sponsorship deal with GSE Racing’s Ducati team, featuring its Airwaves brand.

The high profile deal is set to run for three years, and has facilitated GSE Racing’s return to British Superbikes after a year’s absence.

The new team will be known as Airwaves Ducati.

Ian Bray, marketing director at Wrigley, says: “We’re delighted to team up with GSE Racing’s Ducati Superbike team, as they share similar target audiences and brand values as our Airwaves brand.

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