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product news: KP Snacks adds pretzel format

John Wood ·

KP Snacks has launched its Penn State pretzel snack in a new multipack format which will be available in store from 15 October.

The launch comes as part of a burst of activity to promote KP Snacks’ under 100 calorie snack range, which includes a £500,000 campaign heroing the health credentials of Hula Hoops Puft and Skips.

In response to growing demand for healthier snacking options and smaller packs, KP Snacks is launching new Penn State multipacks. The multipack contains six 22g packs of baked pretzels, offering 86 calories and 93 calories per pack for the Salted and the Sour Cream and Chive flavour respectively.

In addition to this launch, KP has invested in a media campaign this month to highlight its 71-calorie Skips and Hula Hoops Puft products, supporting retailers to drive growth within the healthy snacking occasion.

The campaigns will appear across outdoor media and in a number of targeted publications throughout September and October including Stylist, Cosmopolitan and Slimming World Magazine

Vijay Bhardwaj, head of marketing (family brands) said: “We want to raise consumer awareness of the healthier snacking choices that are available to them but without compromising on flavour.

“Our portfolio offers consumers choice, and meets the demand of every snacking occasion. It includes 23 products that are 100 calories or fewer per pack but Skips and Hula Hoops Puft are our hero healthier options with just 71 calories per pack.

“With the addition of our new Penn State multipacks, we’re growing our offering in this area even more, meeting rising demand for portioned snacks which fit with a busy lifestyle and can be enjoyed on the go.”

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