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product news: Walkers campaign gets new advert

John Wood ·

Walkers has launched a new TV advert continuing its celebration of its more unusual flavours, and the regions in which they’re loved.

The advert tells the story of the great lengths snack lovers will go to for their favourite, aiming to drive awareness and trial of the flavours in order to boost snacks sales for retailers. The advert first aired on Saturday 1st September, as Walkers continues to mark its 70th anniversary by championing six of its flavours and the respective region where they sell above the national average.

Andrew Hawkswell, marketing manager at PepsiCo, commented: “Our latest TV advert further champions our more unusual flavours and encourages people to discover them all.

“Following the campaign launch in July, the six flavours have undergone a pack design makeover to elevate their regional credentials, as well as carrying an on-pack promotion to further increase sales. We anticipate the TV advert will drive national conversation and debate as snack fans try all of the flavours before declaring where their allegiance lies.”

The regional favourites campaign is also being supported by a marketing campaign, including digital and in-store advertising, commencing this month.

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