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product news: Nestlé Confectionery refreshes KitKat Chunky range

John Wood ·

Nestlé Confectionery’s flagship brand KitKat has added a new product to its KitKat Chunky range, the new KitKat Chunky Salted Caramel Fudge bar.

The launch forms part of the brand’s strategy to excite consumers by rotating new flavours each year. This new bar is the combination of crispy wafer finger with a salted caramel fudge flavoured topping, covered in milk chocolate.

KitKat Chunky Salted Caramel Fudge bar will be available from 20th August with an RRP of 65p.

The launch will be supported by a multimedia campaign that will include social media, sampling and PR.

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